MONDAY, JULY 20

Good afternoon, Christy.

CI

THIS WEEK AT LFC

Protect the work that moves the company forward.

Three outcomes matter: finish the website, complete Power of Permission, and put the finance system into use.

CEO FOCUS Finish before expanding.

Email subscribers

0

90-day priority

Revenue this month

$0

Foundation stage

Active projects

5

2 need CEO attention

Receipts missing

0

Keep tax records clean

TOP THREE

This week’s priorities

CEO DECISION

What is LFC’s first paid product?

Current recommendation: the Permission card deck, supported by the seven-day email experience.

COMPANY PULSE

Health at a glance

Vision
Strong
Brand
Strong
Products
Building
Marketing
Building
Finance
Needs setup

NORTH STAR

Protect Togetherness.
Deepen Connection.
Flourish.

Every product, page, campaign, and experience returns here.

BUILD THE BUSINESS

Active projects

Every project needs one owner, one next action, and one definition of done.

Now 3

Website
LFC website completion

Finalize Rooted experience and global polish.

Next: approve revised page direction
Email
Power of Permission funnel

Build complete seven-day subscriber journey.

Next: finalize message map
Operations
LFC HQ

Move the company into one operating rhythm.

Next: deploy prototype

Next 2

Product
Permission card deck

Prepare production-ready deck system.

Next: lock visual system
Resource
Choosing Together

Complete polished free resource.

Next: finish interior design

Parked 3

Membership

Hold until core funnel is proven.

Retreats

Long-term ecosystem offering.

Certification

Future intellectual property expansion.

PRODUCT STUDIO

The LFC ecosystem

Products are connected steps in one customer journey, not isolated ideas.

IN DEVELOPMENT

Permission

A two-sided card deck and seven-day practice helping women return to themselves and choose presence.

DeckEmail seriesLead funnel
DESIGN

Choosing Together

A guided family resource for making intentional choices together.

Free resourceTogether
STRATEGY

Rooted by Design

The personal practice of permission, presence, and returning to yourself.

PracticeFuture products
STRATEGY

Bonded by Design

Tools for deepening relationships through everyday connection.

RelationshipFuture products

LAUNCH CENTER

Power of Permission

One command center from opt-in through post-launch review.

READINESS

42%

Strategy is strong. Build and testing are the current gaps.

Launch checklist

8 of 19

MARKETING HQ

Weekly content rhythm

Recognition, resonance, readiness, and lived proof.

MON

The Weight We Carry

Name the tension. Make people feel seen.

WED

Protect Togetherness

Lead with philosophy and point of view.

FRI

Small Acts of Protecting

Offer one doable practice.

SUN

Design Your Family Culture

Speak to legacy, memory, and aspiration.

ONGOING

This Is What It Looks Like

Real-life footage from the kitchen, table, driveway, books, and ordinary chosen moments.

FINANCE OFFICE

2026 records

Simple enough to maintain weekly. Clear enough for tax preparation.

Year-to-date income

$0.00

Year-to-date expenses

$0.00

Net

$0.00

EXPENSE LOG

Business purchases

DateVendorDescriptionCategoryAmountReceipt
No expenses entered yet.

RESEARCH LAB

Ideas become intellectual property here.

Capture the insight, why it matters, and what LFC should do with it.

BOOKS

Reading notes

Ideas that sharpen LFC’s philosophy.

FAMILIES

Audience truths

Language, tension, hopes, and lived reality.

MARKET

Competitor intelligence

What exists, what is missing, and where LFC leads.

PSYCHOLOGY

Connection research

Evidence behind the practices and products.

MONDAY EXECUTIVE MEETING

Run the company, not the chaos.

A repeatable weekly rhythm for wins, numbers, priorities, blockers, and decisions.

01

Wins

02

Numbers

03

Blockers

04

CEO Decisions

05

Commitments

Add an expense